Target market study
Compile first batch of episodes
Determine and execute release plan
Format 1: Solo Podcast
Format 2: Interview Podcast
Format 3: Hybrid
Concept 1: Reactionary (News)
Concept 2: Anecdotal
Concept 3: Educational
As it currently stands, short form video dominates the organic reach market and no platforms are doing it better than Tik Tok.
Using snippets from previous and upcoming podcasts we will see a large organic reach that will help to grow our podcast followers.
Like Tik Tok, Instagram Reels are currently seeing a huge amount of organic reach and allows us to use similar content across both platforms to get even more reach within our target market.
Reels coupled with a few other types of content such as carousels will be our strategy to win at Instagram.
- Snippets from most recent episode
- Snippets from upcoming episode
- Topical memes reacting to industry news
- Anecdotes in carousel form
- Quotes from different podcasts
- Industry news reaction/insight
Subscriber Growth Ideas
- Set up email list with strong lead magnet
- Consistent execution of quality social media strategy
- Story content to keep current audience engaged
- Actively engaging with other users
- Collaboration with other profiles
- Monitoring the algorithms